Roy Atkinson is a highly recognized thought leader in IT service management (ITSM) and customer experience (CX). He serves as CEO and Principal Advisor of Clifton Butterfield, LLC, a business advisory firm. Roy is known for guiding organizations toward improved service management by adopting industry best practices and appropriate technologies. His expertise has been widely recognized in major publications including The Economist, Computerworld, BizTech Magazine, Social Media Today, and many others. His expertise has also been highlighted in podcasts, webinars, industry books, and major conferences worldwide. He has contributed to publications on digital transformation, customer service, social media, and IT change management.